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SWEDEN: How pronatalist narratives are entering the mainstream

SWEDEN: How pronatalist narratives are entering the mainstream

Pronatalist narratives are increasingly moving from fringe far-right spaces into mainstream politics, media, and corporate campaigns. From Elon Musk’s warnings about “population collapse” to Swedish advertising campaigns promoting childbirth, demographic anxiety is being reframed as a societal crisis, often tied to anti-migration politics, anti-gender narratives, and nationalist ideas about family, identity, and the future.

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